The web is becoming spatially aware. With the rise of WebGL and faster internet speeds, designers are no longer confined to flat PNGs and SVGs.
Adding an interactive 3D logo to your landing page can increase dwell time and engagement. Users love to spin, zoom, and inspect objects. It signals that your brand is modern, technical, and premium.
Showing Your Work
When you build your portfolio, screenshots are key. If you want to add custom images to your own blog post like this one, simply drop your JPG or PNG files into your project's images/ folder and reference them:
<img src="images/my-cool-logo.png" class="rounded-lg w-full">
1. Exporting the Right Format
For the web, there is only one king: GLB (glTF Binary).
Unlike OBJ or STL, a GLB file contains your mesh, your materials (colors/metals), and even textures in a single compressed file. It loads fast and is supported natively by modern browsers via libraries.
- Open Vextrude.
- Upload your SVG logo.
- Adjust the Material to "Plastic" or "Metal" for the best web look.
- Click Export GLB.
2. The Easy Way: <model-viewer>
Google created a web component that makes adding 3D as easy as adding an image. You don't need to know JavaScript or WebGL.
First, include the script in your HTML header:
<script type="module" src="https://ajax.googleapis.com/ajax/libs/model-viewer/3.3.0/model-viewer.min.js"></script>Then, just use the tag:
<model-viewer
src="models/logo.glb"
alt="My 3D Logo"
auto-rotate
camera-controls
shadow-intensity="1"
style="width: 100%; height: 500px;">
</model-viewer>That's it! You now have a rotatable, zoomable 3D logo on your site.
3. The Pro Way: React Three Fiber
If you are building a React app (Next.js, Remix), you want full control. React Three Fiber (R3F) is the standard for declarative 3D scenes.
After installing three and @react-three/fiber, you can create a component:
import { Canvas } from '@react-three/fiber'
import { useGLTF, OrbitControls } from '@react-three/drei'
function Model() {
const { scene } = useGLTF('/logo.glb')
return <primitive object={scene} />
}
export default function App() {
return (
<Canvas>
<ambientLight intensity={0.5} />
<pointLight position={[10, 10, 10]} />
<Model />
<OrbitControls autoRotate />
</Canvas>
)
}Performance Tips
3D can be heavy. Follow these rules to keep your Lighthouse score high:
- Keep it Low Poly: When designing your SVG, simplify paths. Fewer nodes = fewer triangles = faster load.
- Compress Textures: If you use textures, ensure they are optimized JPGs or WebP.
- Lazy Load: Use
loading="lazy"on model-viewer or conditional rendering in React to only load the 3D model when it scrolls into view.